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The Impact of TikTok on Traditional News Outlets: A Case Study of NBC and The Washington Post

The Impact of TikTok on Traditional News Outlets: A Case Study of NBC and The Washington Post

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Introduction TikTok has become one of the most popular social media platforms in recent years, particularly among younger generations. While it was initially known for its dance challenges and viral trends, it has now become a hub for news and current events. This shift has not gone unnoticed by traditional news outlets, who have started to use TikTok as a way to engage with younger audiences. In this article, we will explore the impact of TikTok on traditional news outlets, using NBC and The Washington Post as case studies. The Rise of TikTok as a News Source TikTok: More Than Just a Dance App TikTok was initially designed as a platform for short-form, entertaining videos, but it has since evolved into a source of news and current events. With over 1 billion active users, TikTok is a ...